Case Study

Discover how we engineered a lean, high-performing lead generation engine for Five Star.

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Five-Star Media is a well-known Johannesburg-based video production company, trusted by some of South Africa’s leading brands to create content that resonates with audiences.

With a clear objective in mind, Five Star brought us on to help target prospective customers across South Africa. We worked together to define their ideal customer profile and map out exactly which types of companies they wanted to reach.

Over six months, we delivered 83 high-quality demos for their team.

The Challenge

Five Star needed a reliable, automated lead generation system, one that could produce intent-based, marketing-qualified leads to keep their pipeline strong even during off-peak seasons.

What we did

  • Identified 900 brand managers, marketing managers, and CEOs
  • Built and deployed 1 email sequence

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