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Companies that employ outsourced SDR services that rely on a single channel, such as cold email or cold calling, tend to underperform. Companies that combine email, phone and LinkedIn into one coordinated sequence book more meetings because prospects respond on different channels at different moments. That’s the entire premise behind

The rapid adoption of SDRaaS reflects broader shifts in how companies build and operate go-to-market organizations. What started as a tactical response to hiring challenges has evolved into a strategic choice about specialization, speed, and capital efficiency. Understanding where SDRaaS is headed helps sales leaders make better decisions about their